Social Media: Who is Doing It the Most, Men or Women?

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Brand Watch reports among internet users, a greater percentage of women use Facebook, Tumblr, Pinterest, Snapchat, Instagram and Twitter.

Social Media: Who is Doing the Most, Men or Women?  Research shows that women are doing the most with social media.

For example, 22% of women are active on Twitter, compared to just 15% of men. Facebook, which is used by 71% of the online population, is dominated by women (76 percent) as opposed to men (66 percent). On average, women have more than twice as many posts on their Facebook walls and they have 8% more ‘friends’ than men.

One social network that boasts more men (24%) than women (19%) is the professional-networking site LinkedIn.

Behind every social media platform stand millions of women – and they certainly seem to love their mobile phones. A Nielsen study shows that women spend nearly 10 minutes social networking through the mobile web, or through apps every day, whereas men spend a little less than 7 minutes.

The diversity may not surprise you, but drilling down to a platform-by-platform level might.

men vs women

Photo: Brandwatch.com

Among internet users, a greater percentage of women use Facebook, Tumblr, Pinterest, Snapchat, Instagram and Twitter.

For example, 22% of women are active on Twitter, compared to just 15% of men. Facebook, which is used by 71% of the online population, is dominated by women (76 percent) as opposed to men (66 percent). On average, women have more than twice as many posts on their Facebook walls and they have 8% more ‘friends’ than men.

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One social network that boasts more men (24%) than women (19%) is the professional-networking site LinkedIn.  Read more…

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Survey Finds What We Already Know: TV, Music Videos, Social Media Paint Black Women In A Negative Light

 

 

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