The Washington Post report: Sprint’s latest ad, which features Sprint chief executive Marcelo Claure asking a customer what she thinks of Sprint’s competitors, specifically T-Mobile.
“I’m going to tell you a carrier name, and I want you to basically tell me what comes to your mind,” Claure says in the video, while the screen displays the words “Real questions. Honest answers.”
“T-Mobile,” Claure continues. “When I say ‘T-Mobile’ to you, just a couple of words?”
The customer, a white woman, immediately replies, “Oh, my God, the first word that came to my mind was,” before pausing, “ghetto!”
“That sounds, like, terrible,” she follows up. “I don’t know. … People who have T-Mobile are just, like,” she takes a long pause, as if carefully planning her next words. “Why do you have T-Mobile?”
Then the short ad ends with the Sprint logo fanning out as the screen fades to black.
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