Biggest Transaction In Sports History as UFC is Purchased for $4 Billion

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In what has been reported as the biggest transaction in sports history, the UFC (Ultimate Fighting Championship) is purchased for $4 billion.   The $4 Billion UFC sale was reported by Reuters on Monday stating that sports and celebrity talent management agency WME-IMG had agreed to purchase UFC  in a deal with private equity firms Silver Lake Partners LP and KKR & Co LP.

UFC president Dana White who aquired UFC with Las Vegas casino magnates, Lorenzo and Frank Fertitta for $2 million in 2001 has confirmed the biggest sales transaction in the history of organized professional sports.

White said in a statement that “No other sport compares to UFC.”

 “Our goal has always been to put on the biggest and the best fights for our fans, and to make this the biggest sport in the world. I’m looking forward to working with WME-IMG to continue to take this sport to the next level.”


CNN Money reports that the $4 billion sales price represents a 72% annual return, every year, on that modest original investment.

“We saw an opportunity,” Lorenzo Fertitta told CNN’s Rachel Crane late last year. “We felt like there was a void in contact sports. We felt…if we put in the right rules and regulations…we could create an opportunity for business.”

Press Play: Learn how the UFC made half a billion in revenue last year.

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