Over the weekend, millions of Instagram followers woke up to a “Good Morning” greeting from Bernice Burgos–one of the hottest Urban models to follow on Instagram. The model and entrepreneur has watched her Instagram following skyrocket from three years ago when she was listed in Complex Magazine’s 25 Hottest Urban Models to Follow on Instagram. Back then she had around 45,000 Instagram followers. Now, she has over 2 Million followers and counting.
Being mentioned in Complex as one of the hottest Urban Models to follow, set the stage for Burgos. She forged ahead in the modeling industry with a strong persona and unique branding proposition that almost guaranteed she would stand out and make a difference. With quality photos and posting on a regular basis, her Instagram following grew rapidly.
With her personal brand in mind, Burgos used her beauty and curves to appeal to not only a male audience, but also to connect with a female audience to whom she now markets her signature sleepwear collection featuring sporty and flirty styles for women.
“Bold & Beautiful was created to offer women a flexible option for nightwear or lounging around while at home,” stated Bernice Burgos, Founder of Bold & Beautiful. “I felt there was a gap in sleepwear options and wanted to create a line that serves multiple purposes and still manages to make a woman to feel sexy.
There’s no doubt that her presence on social media has strengthened her brand and enabled her to sell her sleepwear apparel. Burgos’ use of social media as a place to promote herself and her services has also increased demand for her to host gigs at some of the nation’s hottest night spots.
The model was recently featured in DJ Khaled’s – Do You Mind video with the likes of Nicki Minaj, Chris Brown, August Alsina, Jeremih, Future, and Rick Ross.
Without question, Bernice Burgos is not only one of the hottest Urban Instagram models to follow, but she has cemented herself as the Music and Urban Entertainment Industry’s top model by developing and expanding her brand across social media platforms such as Instragram.
Watch the video clip – Good Night