Look anywhere on social media and you’ll see streaming videos with everyone standing still to include one of the original Beatles, Paul McCartney. The popularity of the Mannequin Challenge is part of the reason Rae Sremmurd’s hit single “Black Beatles” has become so infectious. The track was produced by Mike Will Made It and features Gucci Mane and this week it became the No. 1 single in the country.
So, just how did “Black Beatles” get the world to stand still?
“Black Beatles” is the first top Hot 100 track for the brother duo Rae Sremmurd (Khalif “Swae Lee” Brown, 21, and Aaquil “Slim Jxmmi” Brown, 22) and Gucci Mane. It’s also the first for the song’s producer and co-writer Mike WiLL Made-It, reports Billboard.
The Mannequin Challenge first appeared in October when students at Jacksonville, Florida’s Edward H. White High School were filmed standing still in mannequin poses. Soon after, Rae Sremmurd released their own version of the challenge in concert Nov. 3.
The track has been used in viral Mannequin Challenge videos and the iconic Paul McCartney joined in on the phenomenon when he posted his own video, “Love those Black Beatles #MannequinChallenge” on Twitter.