Why Chocolate Makes People Like Kanye West and Hit-Boy See Pink

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Why Chocolate Makes People Like Kanye West and Hit-Boy See Pink –

If you were to ask Kanye West  what chocolate tastes like, he might not describe a medley of bitter and sweet flavors. Instead, he might simply sum it up as the color pink. But that wouldn’t just be Kanye being Kanye. It would just be his synesthesia talking.

A new study published in the Journal Cognitive Neuroscience explored how people like Kayne and Hit-Boy with synesthesia “see” smells and flavors.

Synesthesia is a phenomenon where experiencing one sense (or cognitive pathway) results in the experience of another one. So you might “see” the letter B (typically uppercase and lowercase) as red or hear a word that makes you taste a certain flavor [source: Ramachandran and Hubbard]

Read the origianal article on Refinery29.com

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