Celeste Beatty Shaw University Grad Gets Her Beer on Wal-Mart Shelves –
Celeste Beatty, owner of Harlem Brewing Co. is a Shaw University graduate who grew up in Winston-Salem, N.C. and started brewing beer around the corner of her Harlem apartment.
According to the Root, The Harlem Brewing Co. is a 15-year-old microbrewery founded in its namesake New York community. In March the company will be stocking its wares front and center in 39 Wal-Mart stores across the state.
“It was instinctive to go into this whole craft beer culture. It’s so aligned with so many things I love, like cooking and gardening,” explains Beatty, who says on her website that craft beer is like her mother’s amazing homemade soups (almost).
In an ad for her first beer, Sugar Hill Golden Ale, Beatty calls out a pantheon of the best and brightest in music—Dizzy, Duke, Lionel, Billie, Herbie, Winton, Tito and Ray, among others—and says “thanks for the recipe.” Read more…