The Lane Bryant Ad That ABC and NBC Refuses to Air [Video] –
Lane Bryant’s TV campaign called “This Body” featuring Ashley Graham and other plus-sized models in their undies won’t get any air time on ABC and NBC.
NBC made it known that the ad was not rejected, per se, but the brand would have a better shot at getting it accepted if they did an edit job on it.
“As part of the normal advertising standards process, we reviewed a rough cut of the ad and asked for minor edits to comply with broadcast indecency guidelines,” a statement from NBC read. “The ad was not rejected and we welcome the updated creative.”
However, Lane Bryant is saying nope, won’t do it. Either accept it as it is or not. In other words they’re not changing anything.
“The first edit was turned down out of hand, and while we clearly created the commercial to air we will not edit it as we believe it’s a beautiful and appropriate expression of women’s bodies,” a company spokesperson said in a statement to the Rack. “We do plan to air this through our own media and through digital channels where they find it as acceptable.” Read more…
Check out the ad and see if think it’s not appropriate for television:
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