Today, many of us will awaken to the news that Donald Trump is our next President. And in a multitude of ways, particularly our obsession over social media and reality TV, we have ourselves to blame. Let me explain: Our use of social media and love for reality TV represents an outward form of personal branding–something that Donald Trump knew all too well.
We are linked together by URLs, hashtags, and usernames. We stand tall in our mirrors and lay across twin sized beds posing for selfies. We spend countless agonizing hours cropping, editing, and photo shopping our pics before we decide to finally post them on our timelines for the public to see.
In our current landscape, success in all social and business environments depends so much on a strong social media brand presence and publicity. Both of which Donald Trump possessed and Hillary Clinton lacked.
Let’s face it. We live in a world where social media and mass media has an influence on nearly everything we do. We have voluntarily allowed ourselves to become part of a sophisticated network of emotionally charged, overly obsessed social media users. We are controlled and influenced by the voices of the most obnoxious and opinionated people.
Go ahead and scroll down the timelines of some of the people you follow on Facebook and pay close attention to the type of content that is pushed through your news feeds. On a daily basis, we freely give away information about our personal likes, dislikes, weaknesses, fears, and strengths. We do this by posting, commenting, liking, following, sharing, and adding friends on Facebook. This data is collected and utilized by campaign managers, businesses, etc. Once information is collected, anyone who wants to target you can pay to do so with a sponsored advertisement or post. Trump’s campaign stood to benefit while we suffered, celebrated, and embraced family and friends; sharing and exposing our daily lives to the public. Donald Trump understood the temperament and anger of many Americans.
Trump tapped into his already publicized Trump brand and also tied in the key ingredient that has made reality TV shows so successful. He played the role of a villain and we played a big part in Trump’s successful election by tweeting, posting and sharing comments about the villain. Perform a search on Facebook for Donald Trump and see how many are talking about this.
While the black community may have disliked Trump, whites began to tune in and grew to sympathize and secretly express a love for the villain. Media outlets aired stories about Trump nearly 24 hours a day—we all watched and played a part in his reality TV show. Now, he’s the President Elect and we can try to blame the election result on a low voter turnout, racial divide, or any number of things. But what it really boils down to is social media and branding.
UPDATE: During a 60 Minutes Interview, Donald Trump tells Lesley that social media helped him win. Here’s what he said when asked about using social media during his time as president: “I’m going to be very restrained, if I use it at all, I’m going to be very restrained. I find it tremendous. It’s a modern form of communication. There should be nothing we should be ashamed of. It’s– it’s where it’s at. I do believe this, I really believe that– the fact that I have such power in terms of numbers with Facebook, Twitter, Instagram, et cetera, I think it helped me win all of these races where they’re spending much more money than I spent. And I won. I think that social media has more power than the money they spent, and I think maybe to a certain extent, I proved that.”
Watch the Never-aired video of ‘The Apprentice’ style video of Donald Trump firing President Barack Obama.
Source: Huffington Post