Why Derrick Rose Will Not Sell His Condo in Trump Tower

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ESPN reported that NBA teams Milwaukee Bucks, Memphis Grizzlies and Dallas Mavericks will not be staying in Donald Trump-branded hotels. So, shortly afterwards, many questioned why Derrick Rose is standing by his decision not to sell his condo in Trump Tower.


Rose purchased the three bedroom, four-bath, 3,102-square-foot condo for $2.8 million in 2012, long before Donald Trump was running for president.

Those that feel Rose should sell his condo, use a broad paintbrush and stare through a window with a skewed view, believing that anyone who continues to do any business with Donald Trump assuredly must support Trump’s beliefs and his presidential election. Rose’s decision to hold onto his condo is not only a financial decision, but also one that makes a great deal of sense to anyone who owns real estate.

Yes, it’s easy for the other NBA players to boycott a hotel. Hell, it’s plenty of other hotels that will be willing to host an NBA team. But, put yourself in Rose’s shoes and try selling your home for a financial loss. You’ll quickly understand why it’s not in anyone’s best interest to make financial decisions based off emotions.

Besides the financial loss, Rose grew up on the Southside of Chicago, in Englewood. As a kid, he played ball on the courts of Murray playground and it’s also no secret that this is where he nurtured his game, just steps away from his house. So, it’s pretty impressive and somewhat sentimental for a kid like Rose to go from living in Englewood to owning a condo in Trump Towers.

According to the Washington Post, Rose paid $2.8 million for his condo on the 84th floor of the Trump building in downtown Chicago just before he signed a $95 million contract extension with the Bulls in 2012.

Rose comments, “I stay out of the political world… His beliefs are his beliefs… The reason why I kept my place is I felt like that’s a great location. I felt no one can tell me where to sell my property and how to sell it. I felt like I can make a helluva profit down the line, if I want to sell it or don’t want to.”

“The location is so great, I can keep it in my family for generations,” he adds.

Meanwhile, other NBA players and teams have a much more aggressive viewpoint about patronizing Trump’s businesses. According to ESPN.com, the Milwaukee Bucks, the Memphis Grizzlies and the Dallas Mavericks have all announced that they will be moving away from Trump hotels in New York City and Chicago, which bear Donald Trump’s name through a licensing agreement.

In response, Rose said, “I understand both sides. If you’re a team and you have beliefs and you stand by your beliefs, you have every right to want to stay where you want to stay.”

But Rose insists that he if he ever did sell his condo, it would be to profit from his investment if the market rises in the future, but not because of Trump.

Final thought–Trump made money and benefited when the condo was purchased in 2012 and he won’t lose a dime from the sale of the condo today. If Derrick Rose was considering purchasing the condo post election, pressuring him to avoid the purchase for political reasons might sound reasonable. But, why put pressure on him now?

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