“Study” About naturalistas Having Low Self-Esteem Causes Uproar with Sistas | Chocolate Informed
The article, citing a study by Bountiful Hair, reported that “women with natural hair have lower self-esteem than women with treated hair.”
Of 3,000 women surveyed for the study, the article reported that 2,500 did not feel as pretty as women with processed hair, quoting one participant’s personal reactions:
“I try to tell myself that wearing my hair natural is all about empowerment and expressing natural beauty, but there were times when I just did not feel pretty,” Jones continued. “When you continuously break combs because your hair is so nappy, and you use everything in your refrigerator to try to tame that mane, and you still have hair so rough you could polish rocks, you begin to reevaluate your choices.”“At one point I was using a gallon of milk and a dozen eggs on my hair every day to try to soften it. That’s when I knew it was time to make a change. I got a relaxer and a Brazilian weave down to my butt, and I have never felt prettier,” Jones stated.
The only thing we here at Chocolate Informed can say is: “WAIT UNTIL FASHION EDITOR, LEAH WILLIAMS GETS WIND OF THIS.”
Women (and men) took to social media, forums and YouTube to voice their disapproval of the report — only to discover the study, and article, were a fake.
Wait, what?!? It was just a joke.
Good news, right?