Niykee Heaton: How She’s using Social Media to Boost her Career In Music –
Niykee Heaton began uploading clips recorded in her bedroom on YouTube while she was in high school. The clips included covers of contemporary R&B, rap, and pop hits with Niykee playing on acoustic guitar. In a Complex.com interview Niykee said, “I was doing everything I could to move my music along, but nothing was working out at all,” mentioning her plans to put her music career aside and go to college if she hadn’t made any major strides by the time she turned 18. On her 18th birthday, her acoustic cover of Chief Keef’s “Love Sosa”—filmed in her childhood bedroom—made its way to WorldStar, racking up more than 3 million views.
Niykee is influenced heavily by Bob Dylan and rappers like Kanye, 2 Chainz, Jay Z and Drake. These influencers have shaped the way she presents her music just by listening to the standouts that have come before her.
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According to CraveOnline, ‘Niykee Heaton has got this whole “Internet” thing locked down. Not only is she a singer who has amassed a staggering 1.5 million followers on Instagram with only one EP to her name, she also rebelled against her record label All Def Digital by launching her own website NBK (Naturyl Born Killers) in which she now premieres her music, after a very public falling-out with the company that previously represented her.’
Listen to Niykee Heaton’s Single, NBK below:
Niykee stated to Elite Daily, “I had to raise myself from age 5, that’s always made me very isolated but also very independent.” She adds, “If I had had this happy wonderful life, I wouldn’t have anything to write about and I wouldn’t be where I am now.” Today, Heaton’s hard exterior has strengthened her to be confident in the music she releases, but also strong enough to shake off the haters.
Niykee revealed in an interview with VH1 that she’s been pursuing a music career since the tender age of six. “I always knew it was something that I wanted to do, but I really buckled down during my early high school years. When I was uploading those YouTube videos was when I was really focused Lauren [her manager] found me on YouTube, and I moved in with her and we started to work. After the “Love Sosa” cover blew up, all the labels started to reach out. They were interested, and we were excited, so we took a lot of meetings. Even though everyone was excited to meet me, they already had an idea of the kind of artist they wanted to mold me into, and we weren’t really interested in playing puppet games. So we took a step back, worked on the music, and built a catalog that we were proud of. Then, Lauren was online one day and saw an article about this new venture. It was YouTube-based, and we decided to take a meeting because we were bored. It just so happened that everything clicked that day, and they signed me on the spot.”
Complex.com: Two years ago, Niykee Heaton rocketed to fame after her acoustic cover of Chief Keef’s “Love Sosa”—filmed in her childhood bedroom—made its way to WorldStar. A label deal with All Def Digital quickly followed, and Heaton released her debut EP, Bad Intentions, last year. These days, between countless trademark thirst traps posted to Instagram, Heaton spends her time holed up in the studio, and recently got a chance to play her music for Kanye West.