Your Social Media Profile May Be Hurting Your Chance of Finding a New Job –
Recruiters using social media to find candidates has gone up 43 percent since last year. According to an Annual CareerBuilder Social Media Recruitment Survey, “Researching candidates via social media and other online sources has transformed from an emerging trend to a staple of online recruitment,” said Rosemary Haefner, chief human resources officer at CareerBuilder.
The CareerBuilder’s survey was conducted between February 11 and March 6, 2015 and included a representative sample of more than 2,000 full-time, U.S. hiring and human resources managers across industries and company sizes.
Hiring managers in information technology and financial services are the most likely to use social networks to screen candidates; retail had the lowest share.
- Information Technology: 76 percent
- Financial Services: 64 percent
- Sales: 61 percent
- Professional & Business Services:54 percent
- Manufacturing:49 percent
- Health Care:49 percent
- Retail:46 percent
Depending on what hiring managers find, candidates’ online information can help or hurt their odds of getting a job. Nearly half of all the hiring managers who screen candidates via social networks said they’ve found information that caused them not to hire a candidate.
The top five things recruiters are looking for in your social profile includes:
- Inappropriate photos
- Alcohol or drug use
- A lack of communication skills
- Negative posts about past employers or coworkers
- Any discriminatory or inflammatory content regarding race, gender, religion, and other issues.
Reasons Applicants Didn’t Get the Job
Among the most common reasons employers opted not to hire someone, based on the person’s social media activity:
*Applicant posted provocative or inappropriate photos or similar information (cited by 46 percent of respondents).
*Applicant posted information about themselves drinking or using drugs (41 percent).
*Applicant bad-mouthed his or her previous company or a fellow employee (36 percent).
*Applicant showed poor communication skills (32 percent).
*Applicant posted discriminatory comments (28 percent).
*Applicant posted confidential information from a previous employer (24 percent).
About 32 percent of hiring managers found information that caused them to hire a candidate, including:
- Candidate’s background information supported job qualifications –42 percent
- Candidate’s personality came across as good fit with company culture – 38 percent
- Candidate’s site conveyed a professional image – 38 percent
- Candidate had great communication skills – 37 percent
- Candidate was creative – 36 percent
See more details from the CareerBuilder Survey